New Media: powerful tool for social change
- By Disha “It is a powerful tool for social change” Over the last two decades, social media has developed into the main source of information for a huge percentage of the world's population, influencing their opinions, choices and beliefs on every topic imaginable . The impact has had negative, but also many positive aspects. The wide range of new media technology characteristics includes— communication, collaboration, convergence, creativity, and community . In general, new media technologies are relatively concerned about one or other forms of communication. The general factors involve: product type, target market, reach and frequency, cost efficiency, budget size and competition . How new media change society? It has transformed the way we communicate, share information, and consume media . While it has brought about many positive changes, such as the democratization of information and increased connectivity, it has also had negative effects, suc...