Promoting Sexuality in Mass Media

-By Disha

The few available studies suggest that the media do have an impact because the media keep sexual behavior on public and personal agendas, media portrayals reinforce a relatively consistent set of sexual and relationship norms, and the media rarely depict sexually responsible models.

Positive sexuality means that you accept and respect your sexuality and the sexuality of others without judgment, shame, violence, or discrimination. Positive sexuality gives you the message that: you are already whole. you are worthy of love.

How do you promote positive sexuality?

Communicate effectively in relationships

1. interact with others in appropriate and respectful ways.
2. work together for equality in relationships.
3. communicate with partners about sexual activity continuously.
4. negotiate boundaries.

 Biological, psychological, social factors affect sexual self-concept. Advertisers often use sexual imagery to attract attention to products such as perfume, clothing and food. While running sexy ads might seem like a risky choice, the strategy sometimes works.

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Why is sexuality important in society?

Sexuality is important to us because it represents an activity that is a rite of passage into adulthood, because it is very pleasurable, and because it reinforces our roles and aspirations as males and females. 

Pros and Corns of promoting sexuality in Mass Media are:

Pros:

Can help to normalize and destigmatize sexuality. When sexuality is portrayed in a positive and healthy light, it can help to break down taboos and make people feel more comfortable talking about their own sexuality.

Can promote sexual health and education. Mass media can be used to educate people about sexual health issues, such as contraception, STDs, and consent.

Can help people to explore their own sexuality. Seeing different representations of sexuality in the media can help people to explore their own desires and preferences.

Can be empowering for women and girls. When women and girls are portrayed as sexual beings, it can help them to feel more confident and empowered.

Cons:

Can promote unrealistic expectations about beauty and body image. The way that sexuality is portrayed in the media can often be unrealistic, leading to body image issues and low self-esteem.

Can contribute to harmful stereotypes about gender and sexuality. The media can often reinforce harmful stereotypes about gender and sexuality, such as the idea that men are always the initiators of sex or that women are only interested in sex for emotional connection.

Can lead to risky sexual behavior. Exposure to sexualized images in the media can make people more likely to engage in risky sexual behaviors, such as unprotected sex.

Can be harmful to children and adolescents. Children and adolescents are especially vulnerable to the negative effects of sexualized media. They may be more likely to develop body image issues or to engage in risky sexual behaviors.