- By Disha
“It is a powerful tool for social change”Over the last two decades, social media has developed into the main source of information for a huge percentage of the world's population, influencing their opinions, choices and beliefs on every topic imaginable. The impact has had negative, but also many positive aspects.
The wide range of new media technology characteristics includes—communication, collaboration, convergence, creativity, and community. In general, new media technologies are relatively concerned about one or other forms of communication.
The general factors involve: product type, target market, reach and frequency, cost efficiency, budget size and competition.
How new media change society?It has transformed the way we communicate, share information, and consume media. While it has brought about many positive changes, such as the democratization of information and increased connectivity, it has also had negative effects, such as the spread of misinformation and the amplification of hate speech.
We can send a message and receive a response in seconds. Digital communication also allows us to share photos, videos and stories instantly. Technology has changed how businesses market, operate and interact with employees. For businesses, technology has improved collaboration, costs and co-worker communication.
What are the advantages of new media in globalization?
Technology allows for quick communication, transport, and mass marketing, greatly contributing to a globalized marketplace. Media economies of scale achieve much larger profit margins by using digital technology to sell information instantly over a global market.
Negative impact of New Media :
These negative effects include cyberbullying, the spread of misinformation, addiction, the decline in face-to-face communication, self-esteem issues, social isolation, polarization, and echo chambers, cyber stalking and harassment, a decrease in privacy, and comparison and envy
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